Quaker Oats is unveiling a new name and logo for its controversial Aunt Jemima products. PepsiCo, which actually owns the brand, said today that all the Aunt Jemima products will be replaced with the ‘Pearl Milling Company’ name and logo.
The product’s new packaging will have a red, white and yellow color scheme, with the photo of Aunt Jemima being replaced by a 19th century watermill. This comes as the brand has been seen as a racist caricature of a Black woman stemming from slavery. The new packaging is scheduled to roll out in June.
“We are starting a new day with Pearl Milling Company,” a PepsiCo spokesperson tells CNN. “A new day rooted in the brand’s historic beginnings and its mission to create moments that matter at the breakfast table.”
Source: People
