Post Cereal is making it easier to snack on cereal outside of breakfast. They have packaged Pebbles Crisps and the Honeycomb Bit Bites, like potato chips. They are also oversized to make them easier for eating plain or dipping or dunking them.
Brand Manager of Portfolio Innovation at Post Consumer Brands Tara LaFerla says, “According to recent research…nearly 40% of consumers say they eat cereal as a snack, and 13% report eating cereal on the go. We developed our new Pebbles Crisps and Honeycomb Big Bites to make it even easier for people to enjoy their favorite cereals anywhere and any time of day.”
Cereal. It’s not just for breakfast anymore?
