The NBA’s All-Star festivities drew their largest viewing audience in nearly a quarter-century last weekend, the league announced Thursday.
The league said 46 million people in the United States watched All-Star weekend across the NBC platforms and ESPN, the most since 2011 and more than triple last season.
Capped off by Sunday’s reformatted USA vs. World mini-tournament of four 12-minute games, the weekend also featured Friday’s celebrity game and Rising Stars event and Saturday’s 3-Point Contest, Shooting Stars and Slam Dunk Contest.
Minnesota Timberwolves guard Anthony Edwards was named MVP of Sunday’s 75th NBA All-Star Game at the Intuit Dome in Inglewood, Calif. Edwards led the USA Stars to a 47-21 win against USA Stripes in the final.
–Field Level Media
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